BBC searched for new boss on Google Maps, but only found ads
The Brits have decided that the best way to run public television is to hire someone who spent 20 years selling ads on the internet.
BBC's new Director-General Matt Brittin is proof that nowadays even running public media requires Google experience. The 57-year-old Brittin spent nearly two decades at Google, where he learned the most important skill — how to sell ads to people who thought they were looking for something else.
While Riga is still trying to figure out what public media is, the BBC has already understood — if you can't beat Google, hire them. Brittin has promised to give the BBC pace and energy, which is almost as bizarre as Liepaja "Metalurgs" fans hoping for the Champions League. The only difference is that the "Metalurga" fans at least know they're fighting with a hockey puck, not an algorithm.
Notably, BBC's previous director Tim Davie resigned due to a scandal over editing Trump's speech. Now he's been replaced by someone who spent 20 years editing our search results so we'd buy things we never wanted in the first place. At least now the BBC will be honest about its manipulation.
A local journalists' union representative commented: "It's like appointing a McDonald's manager as head chef of a Michelin-starred restaurant — the technical skills are there, but will the taste remain the same?" The BBC has promised to be where the stories and audience are, which sounds very similar to Google's motto — be where the money and data are.
⚠️ Satirical article. Facts are preserved, but the presentation is humorous. For accurate information, please refer to the original source.