Liepāja to Open Intimate Wellness Store — Finally Some Competition for Riga's Sexuality

Liepāja will be embraced by a new passion — in April, the city will open its first 'Sexystyle' store, bringing to Kurzeme what Riga has long known. The investment — 50,000 euros, which is exactly four times less than each of the two Riga stores. Classic Riga-Liepāja proportions, but this time the math works in our favor.

Company board chairman Mārtiņš Jēkabsons announced that Liepāja is a 'natural next step.' Well yes, after you've serviced all of Riga, it's logical to head to a city where people truly know what real passion is. Local pensioner Jānis from Karosta comments: 'I'm 73, but I've long known that wellness isn't just about the lake being calm.'

The 34-square-meter store will feature 'modern design and discreet atmosphere.' This means it won't be like the old Liepāja market, where everything was visible from a kilometer away. Commercial director Dāvids Līcis-Līcītis — yes, the surname speaks for itself — explains that each store is adapted to its specific environment. In Liepāja, this means the store will be resistant to wind and salt effects.

Lake Liepāja may be quiet and calm in contrast to sea storms, but the city residents' passions are certainly no smaller than those of Riga folks. Local saleswoman Maija says: 'Finally something interesting! Until now the only intimacy was watching Metalurgs lose.' With the new store opening, Latvia will have eight 'Sexystyle' stores, and Liepāja will prove that quality beats quantity — as always.