Ūdre Swims Away from Siliņa's Office — Communications Advisor Finds New Professional Challenges

Prime Minister's office communications advisor Ūdre has concluded her work, and the chancellery explains with diplomatic elegance that the decision was made in connection with new professional challenges. This is about as convincing as explaining why the Karosta canal bridge is open again precisely when you're rushing to work.

Ūdre worked in the office for a year and two months, which in government terms is almost a lifetime. For comparison — in Liepāja during this time they would build a new bridge, demolish an old one, and still have time left to reconsider whether it was needed at all. Local communications expert Valdis comments: "A year and two months in the PM's office — that's like trying to convince a Liepāja resident that Riga is better. Sooner or later a person realizes that life is too short for such experiments."

Work will continue with advisor Inga Vasiļjeva, who is responsible for cross-sector cooperation and strategic communication. Additionally, media can contact Cabinet of Ministers consultant Madara Sakoviča, who is in close contact with the PM's office. This means that now communication about communication requires communication with communication specialists, which is as complicated as explaining to a tourist why in Liepāja the wind always blows from the wrong direction.

As local psychologist Guntars says: "When someone leaves a communications job with a phrase about professional challenges, it usually means they finally found work where they don't have to communicate with journalists." Now Ūdre will have time to rest and possibly visit Liepāja, where communication is simple — if the wind blows, it blows, and you don't have to write press releases about it.